From The Scout Guide Charleston, Mar 10, 2015:
SARAH HAMLIN HASTINGS knows how to host a party, and with India Hicks as her guest of honor, the February event was certainly a night to remember. You may recall our sneak peek into Hastings’ home a few weeks back? Now picture that same stunner of a house, filled with beautiful people and a gorgeous new line from the style icon.
The lifestyle brand encompasses Hicks’ London-to-Harbour Island vibe of jetset meets island relaxation: think fresh fragrances, thoughtful gifts, chic totes (that work from the beach to the streets of New York) and extra soft scarves.
Inspired after attending a Stella and Dot trunk show, Hicks chose to take the untraditional route of marketing and selling her collection through cocktail parties, where women could connect, mingle and shop in a casual atmosphere.
Ambassadors of the brand become their own bosses, growing their own businesses within their communities. This intimate approach to retail is very much in line with Hicks’ goal of inspiring and empowering other women. To celebrate the launch of the collection, Hicks has attended countless such parties across the country, connecting with women and introducing her brand.
Something magnetic occurs when you fill a beautiful space with strong, entrepreneurial women, and the evening was nothing short of spectacular.
Tell ‘em Scout sent ya,