WWD: India Hicks, Catherine Walsh Create Skin-care Line Unexpected Beauty
The model/lifestyle entrepreneur and the veteran luxury beauty executive created a skin-care line that marries natural with high-tech.
If an aristocratic lifestyle guru and former model were to create a skin-care line with a veteran luxury beauty executive, what would it look like?
The answer is Unexpected Beauty, a brand created by India Hicks and Catherine Walsh that marries a simple, natural skin-care approach with high-tech innovations. The five-piece line launches today on Hick’s e-commerce site and via her network of direct sales ambassadors.
“I had been asked for years, ‘Why not do a beauty line?’ since I had bath and body collections with HSN and Crabtree & Evelyn and I did a beauty book. But I never took beauty seriously. It wasn’t my thing,” said Hicks, the model who parlayed her fashion experience into a home entertaining and lifestyle brand that is now available to all through IndiaHicks.com, a California-based e-commerce portal she launched in 2015.